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Product Management: Creative Applications to Improve Engagement and Adoption

Quality leaders are called upon to develop mechanisms that promote stakeholder engagement in healthcare quality activities and sustained adoption of process improvements. The field of product management shares many tools with process improvement including prioritization matrices, journey mapping, and adoption curves. There is more we can learn from the field to infuse new tools into our work as quality leaders including enhanced stakeholder analyses, user personas, and win-loss evaluation techniques. Leveraging these tools to better understand internal and external customers and what drives them can help quality leaders develop more comprehensive, successful engagement and adoption processes.

Speakers

Event Featured Image 1
Gayle Olano Hurt, MPA, CPHQ, PMC

VP Patient Safety and Quality Operations - DC Hospital Association

Speaker Type:
  • 60 Minute Session On-Demand
Event Details

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